This is…

Brand Strategy for your (r)evolution..

Clarity, culture + identity for female founders ready to do things differently.

Hi, I’m…

Christine Kavanagh.

Brand Strategy & Identity Partner, working with female founders who want to change their world.

Whether it’s just you or your close-knit team, I help create clarity from the messy middle — shaping brands that hold space for growth, change + (r)evolution.

Together we’ll get under the skin of your brand — its energy, strategy, identity and culture — and shape it from the inside out.

So it reflects who you are, how you show up, and the mark you want to leave.

Is This You?

You’re ready for this if…

  • You want your brand to reflect who you really are

  • You’re open to curiosity, clarity, and a few “ohhh that’s it” moments

  • You know brand lives in behaviour

You might not be ready just yet if…

  • Everything’s ticking along nicely and you’re not feeling stuck

  • You’re after “just a logo” without the thinking behind it

  • You’re not in a place to explore what’s next for your brand (and that’s totally okay)

This is…

Brand Strategy

What does building a brand from the inside out actually mean?

It isn’t about logos. It’s about clarity.

Brand strategy is the thinking that sits underneath everything you say, show, sell, or share.
It’s how you make decisions. How people understand you. How you show up — on your best day, and your worst.

We start with what makes your business tick — the values, beliefs, and behaviours that drive your decisions. Then we align those with how you show up in the world — through your culture, your voice, your visuals, and your actions.

This looks like:

  • Understanding the link between behaviour and brand

  • Creating alignment between your internal culture and external presence

  • Crafting a visual identity that reflects who you really are

  • Making sure your brand feels right — inside and out

Because when you cut through the noise, what’s left is clarity.

Everyone deserves that.