This is…
Christine Kavanagh.
Brand Identity Specialist.
Your tonic to all things brand.
Bringing curiosity, compassion & creativity into your brand.
Unscrambling your thoughts.
Connecting the dots.
Championing your dreams.
Returning clarity to your why.
Expecting to be somewhere else?
Formerly TONIC Brand & Design, you’ve arrived at ‘This is Christine Kavanagh’…
…the new space for my own brand to live and grow.
This website is a work in progress so if you want to know more or understand how we can work together, let’s chat and find out if we’re good fit.
The strongest brands grow from the inside out.
As a Brand Identity Specialist, I partner with independent businesses to transform values and vision into aligned brand identities that create meaningful change, in their world.
For eight years, this philosophy guided my partnerships with purpose-driven businesses through TONIC Brand & Design. Now, I'm stepping up and out from behind TONIC & bringing my own self to the forefront – not just as a specialist, but as a collaborator who believes that every brand can be a true reflection of what matters most to them & influence impact from the inside out.
Brand identity goes far beyond logos and visual identities. It's a journey that starts from your core truth and radiates outward – whether you're a solo entrepreneur living your values or a team aligning to create a powerful, collective expression of your shared purpose.
This is…
Brand Identity
Think of brand identity as the DNA of your business – it's what makes you uniquely you. As a Brand Identity Specialist, I work at the intersection of strategy and expression, focusing on how your brand's internal values and beliefs, create the culture, that translates into every aspect of your business.
This is…
Diving deep into what makes your business tick
Understanding how your behaviour shape your decisions
Creating alignment between your internal culture and external presence
Developing strategic frameworks that guide how your brand shows up in the world
Ensuring your visual identity and messaging truly reflect your core purpose
Unlike traditional branding approaches that might start with external appearances, my specialty lies in building brands from the inside out, ensuring genuine connection at every touchpoint.
Brand isn't about looking perfect.
It's about feeling aligned from the inside out. It's about creating a space where…
Your business feels like a true expression of your inner vision
Your team embodies your brands deeper values - even when you’re a team of one!
Your clients connect with the genuine you
Your internal alignment naturally flows into external impact
I work primarily with independent businesses – particularly those led by women who are committed to making meaningful change. Whether you're just starting out or looking to realign your brand's core, together we'll translate your vision into a strategic, authentic presence.
This is…
What you’ll get
Curiosity Without Judgment:
I'll always ask "why" – because behind every external expression is an internal truth waiting to emerge.
Inside-Out Approach:
Your brand is built from the core outward, creating natural alignment at every level.
Clear Strategy:
I move beyond surface-level design to understand what drives you and will move your business forward.
I stand beside you as we bring your vision to life, challenging surface-level assumptions to create a brand that radiates who you truly are.
Not a version dictated by market trends or external expectations, but an aligned expression that flows naturally from within.
I champion your dreams, unscramble your thoughts and bring clarity back to why you get out of bed every day.
Your brand.
Your world.
Your values.