This is brand — but not as you know it.
Purpose-led strategy and identity design for humans who give a sh*t.
Hi, I’m…
Christine Kavanagh.
Brand Strategy & Identity Partner for good humans building brands that actually mean something.
Whether you’re a founder, a creative lead, or part of a team where brand and culture actually matter — you already know brand isn’t just a logo.
It’s how you show up. What you stand for. How it feels to work with you.
I partner with humans like you to bring clarity, energy, and alignment to your brand — so it reflects who you are, not just what you do.
What I actually do:
I work with founders, creative leads, and close-knit teams ready to align from the inside out —
whether you’re a solo powerhouse or a growing group with culture at its core.
Together, we dig into:
Energy – the clarity, courage, and resources your business needs to move forward
Strategy – the story, direction, and rhythm of your brand
Identity – your voice, visuals, values, and vibe
Culture – how you and your team show up, stand out, and lead with integrity
Not sure what you need yet?
Good. That means you’re thinking. That’s where I come in.
It’s collaborative, a bit messy (in a good way), and always grounded in what matters most.
Is This You?
You’re ready for this if…
You want your brand to reflect who you really are — not just what you sell
You’re open to curiosity, clarity, and a few “ohhh that’s it” moments
You know brand lives in behaviour — not just colours, copy, or Canva templates
You might not be ready just yet if…
Everything’s ticking along nicely and you’re not feeling stuck
You’re after “just a logo” without the thinking behind it
You’re not in a place to explore what’s next for your brand (and that’s totally okay)
Still reading? Good.
Because this isn’t brand-as-usual. It’s thoughtful, collaborative, and built to actually work — not just look the part.
(It's brand, Jim — but not as we know it.)
This is…
Brand Identity
What does building a brand from the inside out actually mean?
It means we start with what makes your business tick — the values, beliefs and behaviours that drive your decisions.
Then we align those with how you show up in the world — through your culture, your voice, your visuals, and your actions.
This looks like:
Understanding the link between behaviour and brand
Creating alignment between your internal culture and external presence
Building strategic frameworks that guide expression, not restrict it
Crafting a visual identity that reflects who you really are
Making sure your brand feels right — inside and out
